In the town where I live there’s not much choices of neon other than the OPEN signs. I decided to take an architectural picture with a neon theme and reflections.
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This building has potentional as good subject matter. However, the cars in the parking lot, and the big chunk of the middle section of the building take up the majority of the picture frame without adding much. The middle section could perhaps be interesting if we could see people walking past (I can't tell if that is actually a passageway, it appears to be). My suggestion would be to return and focus on the tower of spiral lights at the right of the building, since that seems to have the biggest payoff in terms of interest. And by all means, move in closer to your subject and eliminate the distractions.