The words are well shot and I like what they have to say. I would have not made such a dramatic crop as what there is of the wall has some very nice texture that might have been worth seeing more of.
the crop feels tight, aspect ratio is unconventional, the letters seem to vary in either height or level, but the lighting is nice and makes the words stand out nicely.
Nice light, but overall not very creative. This needs some sort of context or juxtaposition--like 2 little kids playing with toy guns in front of the sign.
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