I think the overhead light that causes the letters to cast shadows downwards detracts from an otherwise pretty good shot. Perhaps a different angle would have mitigated this somewhat.
I think this is missing the element that makes a photograph a work of art. To me, this is just the sign. I don't see your unique take of it or any added element to make a statement.
I see words, but the picture itself doesn't really tell me a story. Midday shots are difficult enough without filters or underexposing. Maybe some additional elements to the picture would make it more of a photograph and less of a snapshot.
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