thanks for all the comments. i'm terribly surprised how many really low votes this got, but i also recognize the major flaws (background, focus, i guess my color treatment didn't help)... that's what I get for a last-day shoot.
I wish I could claim credit for the idea. I wish I could have executed it better. Live and learn.
The original (award-winning) idea belongs to this crew, for their series of magazine ads:
Olaf Veltman, photographer
Rob Ranew, art director
McKinney & Silver, ad agency
Audi, client
I think if you cropped to just above the top of the grey wall, this photo would work alot better. I like the idea and composition, not sure what the product is, since the car is not in focus and the remote is not focused enough to read a brand name. Semi-successful ad.
Very nice idea. Where is the focus in this picture? its a little out of focus on the remote and car, would have preffered one of the two. The background is a little distracting, but a fantastic idea.
This deserves a 10 in the creative idea department. But the execution brings it down somewhat. Background behind the car detracts. How about a different setting ... on a track possibly? Or even on a beach with golden sand and deep blue sky. Or possibly on a winding "drivers wanted" road at sunset.
GREAT concept but you missed with the execution. Everything is a bit blurry. I'd play a bit more and get the car and radio in focus. Since the car is the "product" it should definately be in focus.
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