Very clever. You could work for an ad company. The photo itself looks just a bit flat though -- a boost to the color saturation would help.
Never mind -- I was looking at the photos on a monitor at work that definitely needs some work. On my home computer, the photo looks great. Sorry I only gave it an 8 -- it deserved more.
Really effective! I think it would be better to show a frosty bottle alongside the cap, even if it is just the lower portion of the bottle (since the label is shown prominently on the bottle cap). Still, this is cleverness at its best and the composition is quite nice. There is a bit of shadow area in the corner below the hook. Also, maybe a bit more of the fishing line should be evident. As it is, it kind of looks like a found object.
Great title and Idea. I like the shot but think it will loose a few points because of the shadow on the cap and bottom left hand corner. DOF is slightly off as well. But great idea I like it.
Good photo, the focus on the cap is a little off, maybe increase your aperature next time. The little shadow in the bottom left is a little distracting.
Great idea. Great composition. I like the title/slogan. Perfect background. The wood has great texture. You should send to Newcastle. I can envision this in a magazine ad! This has to be a top contender. One of my favorites.
That's a seriously good ad slogan. The picture is a bit dark and there's a reflection in the bottle cap, but i really like this as an advertisement. Nice job!