It's a product. The photo was taken in the back yard. I thought an outdoor product in it's intended elements would be more fun to shoot. No editing was done besides resizing to fit the rules.
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The cable of the break in te front get's too much undeserved attention. What I do like very much is the DOF. Just maybe a little less DOD to have the Cat Eye completely in focus from front till end.
I wish there was a light back light/rim light to help separate the product from the background. That type of light will also appeal more to the tech people.
A good look at the product "in use" so to speak (as in mounted on the bike). You could crop the top off as it serves no purpose for the product shot per se. And though it might be tough with a real bike, you'd probably want that foreground cable out of the way for the catalog shot. (Commenting only.)