Great image, but maybe having them using their other hands would be better. That would then mean their arms were not obscuring their face, and they would have been looking slightly towards the camera, connecting better with the viewer.
A well executed shot. You did a nice job giving the photo an overall rugged look. You captured the "Jeep" feel and idea hands down (IMO). Plus, I do enjoy the two about to fist five above the jeep. A nice touch. Good luck! 8
Very nice shot, it's a refreshing change from all the sleek shiny entries so far. Almost everything works here, the location, the mud all over the Jeep, the sky and the background. I say almost because I would have preferred to see it without the 2 guys, just the vehicle on it's own. 8 from me.
great 'attitude' shot - the triumphant fist bump is a great 'now' touch
I think your choice of use quotation marks makes this feel less 'real ad' and more recreating an ad. I would have lost the quotes for your slogan. It is a great slogan and i think it would be okay to borrow it (if it isn't yours) and give it the appropriate props in the comments section of your entry