I wanted to try to get a feeling that the fuel efficiency of the Matrix would take you any where. So of course, I had to drive somewhere to demonstrate that. Exshaw isn't the prettiest place in the Canadian Rockies (there is actually a cement factory in the background behind the car which influenced the angle I shot this from) but it was easy to pull off and take a lot of shots without some tourist getting in my shot. Of course, as soon as pulled over a bunch of tourists pulled over too. Fortunately they stayed out of my way and were content to take pictures of each other with the lake (which you can't see well here) behind them.
Processing: I shot three shots bracketed by 2 full stops each as there was a lot of glare off the car. I merged the 3 shots in photomatix and then exported.
Unfortunately, the sky ended up with a lot of noise in it so I selected it and used gaussian blur to get rid of it. I then straightened the image. (The image was level but the guard rail wasn't so it looked slanted). I added the text, resized, and then applied USM.
Additional Details: I used a circular polarize as well as a Singh-Ray neutral grad filter.
Statistics
Place: 44 out of 68 Avg (all users): 5.3133 Avg (commenters): 5.4286 Avg (participants): 5.1379 Avg (non-participants): 5.3504 Views since voting: 841 Views during voting: 338 Votes: 166 Comments: 10 Favorites: 0
Conceptually a good car ad, composition is good, the graphics are good although not particularly sharp (don't know how to overcome that), but I believe what is letting you down is the post processing from the HDR image.
One of the problems I have experienced when using photomatix, is that the tonemapped image loses something along the way. Getting the tonemapping just right is I think very difficult. The car in your image has that weird very flat grey look often found in tonemapped images. There is a sort of halo effect around both the car and the mountains, which although only quite feint is there nonetheless. The image lacks contrast especially on the car. This is one of those cases I think where the HDR has not really improved the image.
Apart from the tonemapping problem, I think this was a well executed shot that met the challenge well.
Great overall composition hear. Maybe shooting from slightly higher, just so we can see a little more of the mountains would have been better, but I love the slogan and all the overall word positions used here
good idea for the theme. just an extension of your thought: wouldn't it been better to show the car moving? rather than standing still? You're implying that you get get to places at this consumtion. But you're showing a car stinding still with no implied action, like doing something at the lake in be background (fishing, relaxing,...)
Good exposure and location, like the message you're putting across as well.
The shot seems a little flat though, it could be there there's a lot of grey in it and it all seems to blend together, but it just doesn't jump out the way you expect a car ad to do. 7 from me.
i like the theme and text - very good ad for this type of ad. you picked a great place to get the shot - a beautiful vista. i just wish the light and angle of the shot would have brought more shine from the paint
How it looks to me - I could be wrong of course. Shadows aren't dark enough and bright paintwork looks murky. Maybe the result of HDR being used where a single exposure might have been better . good luck
Add photograph to your favorites
Add photographer to your favorites
Photographer found comment helpful.
