Nice location. Maybe having the colours this way was intentional, but i would prefer a much more vibrant colours in the background, rather than the washed out look
I love the background. Nice composition too (could work with or without some of the white sky, which is good if the ad needs to be cropped to fit into a space). The lighting on the truck is soft, but bright enough to keep the car as the focal point. The only part I don't like is the brown box around the text.