Not sure that the sign post was really needed for this, especially the doctored sign post. The post is on a lean which is a distraction. Just having the long road with the runner was a strong enough message that linked in really well to the title and phrase. The sign is a little over the top for me. other than that, it is a really well constructed poster with all elements considered and great presentation.
In my belief there are more things that contribute for a great motivational/de-motivational poster:
Idea/creativity: 7
Quality of the photo: 8
Artistic viewpoint: 7
Frame/borders:9
Appealence of the font: 6
Average: 7.4 (7)
Great composition and perspective i like the sign standing behind the runner. I am not too crazy about the metallic font though. Somehow for these motivational/demotivational photos i like the simpler fonts. Overall great image.