My first attempt at "creative".
In camera raw, white balance, contrast, vibrance & hue.
In CS3, curves, unsharp mask, crop, frame & save for web.
Remote SB800 from above + pop-up on camera, on glass with white felt under.
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Having experimented with toothpaste shots in the past, I appreciate how much trouble it is to get a glob of thick paint to have enough definition and variation to be interesting. This image makes me want to play around with paints.
Very good. I love the silvery look and the reflection, also the focus is excellent. I hope you don't mind a small nitpick: I wish you'd cleaned up the tube nozzle.