Very nicely composed and exposed in a split second shot situation. I just wish the main subject would have stood out more from the background, but that's hard to do. Good orientation to the location with the sign. Maybe some selective brightening in PP, but it may look unnatural that way.
This is an excellent photo, I seriously suggest approaching the rodeo committee for it's use as a programme cover. However, I'd also suggest being more discreet in the forums, as at first I was a bit put off your being onymous with your entry. However I've re-read your posts, and am giving you the benefit of the doubt that you were just enthusiastic about where you were going to take your photos, and by then it was too late for "I wish I could share them right now but then I'll lose my anonymity since there's signage that's in all of them." At first I was going to nick some points for the self-promotion, but I'm going to overlook it as it really is a great photo.