light tone mapping in Photomatix, exported to CS3, hue/sat tuneup to color sand more, a little gradient sky and fore, a little vignette, a little glow, hi pass sharpening, resize, border, save for web
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LOL! I looked at the picture before I saw the title and immediate thought "Peeps on the half shell?" I think that means you sold your concept very well.
My, but they're lovely :-) They add such a garish ... er, bright ... touch to the beach. Don't let them stay in the sun too long, though; it's VERY bad for them.