Thanks for the votes and comments. This didn't come out quite the way I envisioned but needed to enter something for the Enzo challenge.
Setup is fairly straight forward. I removed the plate underneath the toaster, which allowed me to shoot a flash burst from underneath. It may not be obvious but the toaster is resting on some blocks so that the flash could rest underneath. Since I don't have a wireless trigger I had to hide the cord via a small hole in the paper behind the toaster. The toast is a bit overdone but I wanted to make it look obvious. The main thing I don't like about this is the light coming from inside (could be a lot better) and the light spill at the bottom which unfortunately I wasn't able to clone out.
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Very clever set-up!
I actually like the light spilling out from the bottom. The tones and reflections are beautiful. After just recently trying to shoot a shiny toaster myself, I can safely say you did a terrific job lighting this really tough subject. ;) I wonder how it might look if the light was more golden/yellow? I personally think the rough brown toast clashes a bit with the clean white surroundings. But maybe that's a good thing.
Just a thought.
Great job handling the lighting and tough reflections. The toast is a little "well done" IMO, and it would've been nice to get a red glow inside the toaster.
Very nice picture of a toaster, but not so good of the things that used to be bread. Loss of texture. Maybe the colour got a bit weirded out by selective desat?