Shot with my standard 18-55 lens and a diffused flash. Once I got the composition I liked I experimented with quite a few exposure levels to get the right 'homeliness' in the textures of the bedclothes. The cuffs came as a late addition and I'm hoping that you see them in the second pass of the eye.
I'm really pleased with the way the positioning of the can implies a turned head, and how what little you can see of the logo is enough. Now that's a strong brand!
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Cute concept, but too hard to identify the can. I looked at the photo for almost 5 seconds before I saw it. Also the sheets and pillow case seem a little blown out.
Ha! Funny. Took me a bit to even see the can in the photo though. As an advertisement, it really needs to be immediately noticable. The composition is nice, if a little uninteresting. The lighting is ok, though the bottom sheets look pretty blown out.
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