Post Processing: RAW conversion, crop, curves to increase contrast, color balance to make image colder, 40% black and white layer (infrared preset), increase saturation in the greens, Neat Image, resize, USM, border
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Sweet job here. I'd almost expect this to be a real ad by Cananda Dry. Background adds a "refreshing feel" to it. Comp is perfect for text and I'm certain what you're selling.