i can see your point here... You wanted to show the crowd looking at the car, but yet you didn't give lots of head space so you cropped it enough to show your car and people... I donno. I rather see more car than people looking at it. Also, license plate is kind of distracting :/
Interesting idea, but falls down for me on several levels. If the focus is on the crowd noticing the truck, they need to be more in focus imo. If its the truck, you need more of the truck in the shot. Has an intersting brownie camera kind of feel for me, but as a car ad its just a 4.
The first thing that catches my eye is the in-focus picture of a man's smiling face on the side of a bus?? or a van?? in the upper right hand corner compared to the slightly out-of-focus line of men standing looking at the truck. If that man's face wasn't there, I would give this one a 9.
Good B&W conversion. Interesting interpretation of the challenge. A believable ad for GMC, I would like to see a little bit more of the truck for it to be a promotion of a particular vehicle. IMHO -6-