The theme behind this is to be active rather than a lazy fatass who just lies around all day. The picture represents what happens if you're lazy, and the caption contradicts the picture.
I hope it does well...
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A very odd aspect ratio for this poster entry. Font is a bit lackluster. Your message is clear and the stone gathering moss in the photo complements your message nicely.
The sky looks very artifical in large part because of the lighting on the beach being so jarringly different than that which a sunset would provide.
nice shot with harmonic, warm colors. I had preferred a deeper DOF, though. Headline is to close to the image and not exactly centered, typeface is OK (interesting, the original fonts name is "Lithos", from the greek word for "stone"). Typeface for subline is a bit blah, lacks of impact.