Food shots are very hard to make really good. In fact many times they don't use actual food to make the 'food'. What I'm trying to lead up to is that your cheese doesn't look all that appealing...
TC
Certainly a fast food snapshot. Others have probably mentioned, but I'll try to explain why this doesn't work:
The lighting is flat, the burger is not "hero" material (bun smooshed, awkward wide angle, burger off-center, odd sauce on the lettuce). Not highly appealing.
Nice concept. The apparent greasiness doesn't necessarily make me want to head on out for one though - lol. My favortie part is looking at the cheese just above the burger - that does look tasty.
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