This doesn't appeal to me at all. Little thought seems to have been given to the background, with the white of the dog's coat merging in to the white of the duvet (?) - it may have been better to try and find some dark clothe to make a backdrop which would show the dog off better.
I am willing to bet this little dawg is even cuter in real life. something a little darker underneath would have helped the shot, but I am still giving it a 9. Very nice!