after seeing like 20 "stop smoking" pics i was going nuts. HOWEVER, this is my favorite. it is simple! did you try this pic w/the smokes being in focus and the box out...or somewhere inbetween???
DOF is not deep enough to include the cigarette, which is an important element in this shot. Also, lighting seems uneven as evidenced by the fading of the printed message.
personal prefrence would've been having the smoke in focus, the the box slightly out of focus.
really woulda been nice to see all the definition of the broken smoke..
nice concept.
I'm wondering if this shot wouldn't have been more affective if the wording was blurred slightly (but still readable) and the broken cigarette was more in focus. Nice job.