Would make for a great add for Jack Daniels. Very interesting view of a bottle encased in ice. Contrast is very good and helps to make the subject pop out of the picture.
This I like a lot, but It needs something. I wanted to say color at first, but I don't think that's quite it. Maybe a golden based duo tone? Maybe a golden overtone (filter)? Maybe just the golden color of the whiskey left in the shot? Nice almost shot!
TC
Unique idea, I like it. :-) Otherwise for me the main subject is the Whiskey, and water (ice) is just around to help it show up. Alltogether I like the photo itself and B&W was an excellent choice.