Shot raw. Opened in Aperture software. Boosted exposure, saturation, brightness. Reduced contrast. Exported to PS2. Cropped. USM times two. Saved for web.
Statistics
Place: 146 out of 172 Avg (all users): 4.4481 Avg (commenters): 4.6667 Avg (participants): 4.3636 Avg (non-participants): 4.4755 Views since voting: 884 Views during voting: 380 Votes: 270 Comments: 14 Favorites: 0
Initial reaction - it made me laugh out loud! A very fun shot, both the bubbles upside the head and the cheesy grin!
I will tell you that I have absolutely no idea why it scored a mid-4 - none at all. The lighting is good and even, color is good, composition works well for what you're presenting. Focus may be a little soft, but not terribly so (and I prefer "soft" to "ubersharp" anyway.) Perhaps had you used a buxom blonde female with cleavage instead of a balding gentleman.... but to me, that would ruin the effect. And it definitely meets the challenge! I see from some of the other comments (which I just read - I wait 'til I've done my critique to read 'em) that some didn't like the light, some thought the subject "creepy" - and I still don't get why it scored in the 4s.
With that I'll say please keep shooting, and whatever you do, don't let DPC scores discourage you!
A fun ad well executed image. It seems to lack something, though I'm not sure what. It has a little bit of motion with the movement of the water but I think a bit of "action" would have helped to bring it alive and give it more personality.