I wanted a simple white subject on a simple white background. I will say I wasn't sure about the negative space, but I thought it added interest to the picture, the only question I had is to put the pill to the right or the left of the picture. Normaly I would put it to the right, because I am right handed so I went diffrent and went left.
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I totally love the idea here. I was really excited to see it when the thumbnail came up, but I have to admit, this is just too soft for me. If this were in focus (or even just more in focus) I would be a lot more jazzed about it.
This is simple, it's true - I like the idea -, but there are a bit much negative space and it's too much out of focus for my taste. 2cm crop on the left, 4 cm on the right and a bit more focus and contast would make this more effective, it's just an opinion.
Technical: Most all images submitted fit the challenge. This does, but it's not a good photograph. Exposure composition and lighting seem okay... hard to tell with the complete lack of focus.