Has kind of an advertising feel to it. I like the soft focus too, it suits this shot well. There are both "shapes" and "forms" in the shot, but the combination makes it interesting. The colors are lovely, as is the lighting you chose.
The thing in the upper-left is really destracting and doesn't add to the shot. And for this, the foreground packages should be in focus I think. Lighting is nice however.
Interesting subject - it seems like a window display, but is it? It is truely crips on the ribbon where it comes over the side of the big box, but everything else is out of focus. It is that blurriness that looses the sense of the shapes in the picture. I like your set up, balls and boxes, but I wish that the depth of focus were greater.