I like the bw treatment of this. I think a sharper focus would have helped a bit, on the box, because like rinac pointed out, it takes up a pretty large section of the frame, so it is hard to miss.
Great idea for the challenge and the black&white conversion is very nice. The only thing that has let you down here is the motion blur on the package. Although, I can understand that lighting may have been an issue (slow shutter?), but because it takes up much of the image, it's difficult to ignore.
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