Lighting - home setup, one lamp behind, kitchen lights reflecting from the front
Post challenge: It was a last minute entry, so I did not have time to work on it - but I'm surprised at how some didn't even make an effort to figure out that the 'big OOF object' is a crushed coke can.
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Place: 79 out of 127 Avg (all users): 5.0567 Avg (commenters): 6.0000 Avg (participants): 4.8800 Avg (non-participants): 5.0920 Views since voting: 869 Views during voting: 415 Votes: 300 Comments: 16 Favorites: 0
This would be such a great ad. The only thing not working for me is the dof. It is so shallow that even by the time you get to the P in Pepsi you have already lost focus. It also makes it hard to tell what is in the background without looking at the title and doing a bit of thinking. At first look I thought it was a crumpled scarf and a candy cane. I think if it was increased just a small amount it would add a lot to the image. But the more I sit on this image the more I think that maybe that was your intention. Maybe by making the viewer look longer at the image and think more about it you are accomplishing what most ads cannot...holding the viewers attention. Ok, now I'm just rambling. I'm not taking anything off of my vote for the dof because I've talked myself into a state of un-decidedness on it. Great photo 7.
Great comp, presentation, DOF and focus. I like the play on their ad campaign. Comp lends itself well to text placement and presentation is very attractive.
I'm assuming that's a diet coke can... I think the image may have been better with a bigger depth of field so that viewers would not have to guess as much. But I love the concept and composition.
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