Pulled a nice cold XX out of the fridge. I imagine if I had waited long enough, as much condensation as you see in the pic might have formed, but I was impatient. Squirted it with a bit o' water. Small work light to the top left.
I'm just hoping to get above a 5 with this stellar effort.
Converted from RAW: adjusted the exposure slightly
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Cogratulations on your strong finish and fine macro!
I would have no idea how the commercial photographers create condensation on beer bottles, but I imagine it is done with silicon or plastic droplets applied to the bottles in exactly the most strategic and appealing places. That way the bottle never dries out or gets soggy and they can plod along between photo and computer until they get exactly the result they want.
Under the confines of the basic editing guidelines there wasn't much you could do about the hot spot at the top of the label, nor could you crop out the the many light reflections that are so small to appear as digital noise. I'm sure that the agency producing magazine ads for Dos Equis would never have accepted all those little white specs all over their fabled Cuauhtemoc's cheek, and head dress. Interesting that this partcular challenge used the basic editing rules, when indeed the avertising agency itself is all about post production.
That's all I can say technically. Your shot is balanced, dynamic and well done. I can address the topic of brand familiarity. I know this label well because I drink beer and I live in Mexico. Many times advertisers will create such an ad just to remind the loyals they are still around. But if this ad were created to attract new customers, it doesn't include enough information. As another commenter suggests, the second X is obscured. We are pretty sure it's a beverage, because of the condensation. But can a new potential customer understand the brand? It all depends on your intent as a photographer and the medium in which the ad was to be placed.
Textbook like execution and ad. Nice tight crop isstill identifiable and I'm sure whats being sold. Condensation is perfect and the photo is abstract enough to allow for creative use of text. Very, very nice. The only pick (and its small) is that the whole "X" should be illuminated. 9
best i've seen so far in the challenge. so many don't show an advertising product shot... weird. but you do. :) i just wish the second X was a little more visible, but i know exactly what product this is, so it's okay. :)
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