Great concept!I get it right away. Nice product presentations and comp. Lots of space for text (a good thing) A little blown out on the bottle neck is about the only pick I would have. Very Nice.
7: Good idea. The "lite" bottle seems not vertical which detracts a little. I'd like to see more of the other bottles to emphasize the "rising up" concept.
I like that you're trying to make it look like its so light its floating but... It doesn't really look like its floating away.
props for the concept, negs for the execution