Congratulations on your high finish and very interesting shot!!! I like it alot and find great humor in the capture. The impression that I'm going to run with is that this man is half-mad to catch this refreshment.
A couple of things technically first. I'm not sure that the reflection works for you here. The two strong competing elements, Man chases refreshment, don't need extra data, and the reflection reduces the mania, at least for me. While the rules of basic editing would prevent you from softening the hard white line produced by the counters edge, I would soften it substantially in post production.
There are strong elements to your composition that I like alot. The crazed looking man with bloodshot eyes and mussed up hair are dynamic and humorous. As well, the slight tilt of the beverage to the right gives the viewer just the slightest feeling that the beverage intends to escape.
I think that this emotion of "cat and mouse" could be strenthened with three techniques. To emphasize the excitement of the chase I might crop differently, in two different ways. First, I might add more white space to the right side. The strong visual line created by the mans gaze to the bottle I think could be strenthened by continuing that line to give the bottle somewhere to escape to. Second I might crop more narrowly to intensify the drama of the chase. Lastly, you could exagerate the bottles desire to run by tilting it even more toward the escape route therby emphasizing even further the "catch me if you can" emotion that I think is your goal here.
Interesting idea that could work nicely as an ad. Maybe a "capture the taste" or "don't let taste escape"Lighting seems a bit bright and the product could be displayed more prevelantly with a tighter crop. Still very, very nice.
This made me laugh out loud - this guy reminds me of some actor I can't think of his name right now. This deserves a 10 just for the guys look on his face!
6: A different title may help this shot as I cant work out what the ad is trying to say? "Sprite is hard to catch", "Sprite is best if you sneak up on it"?
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