A blue spot light from NorthWest, a yellow light from SE, a flash for the rain drops from the NE, a reflector to provide fill in. The editing is quite simple. color balance, sat., levels and USM.
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Congratulations on a fine shot and high finish. You planned, you set up, and you executed well. Your idea was creative and was deservedly received well. I'm sure that you knew that you had a strong submission when you entered it. You leave me with a difficult critique!
I find it interesting that the Beer or Softdrink Advertisement was a baic editing challenge when the advertising world is all about post production. The most obvious technical flaw of the frame being the hot spots created on the bottles from your remote flash. That flash made the raindrop effect work, but gave you a problem on the subject itself. A simple post-production fix, but not available to you. A flash difusion technique could very well have reduced the glare, but then you would have certainly lost the drama of the rain and of course the magic of the particular rain drops that that are bouncing off the bottles. Interesting delema.
I imagine that the first thing that the editor at the agency representing Asahi might scold you about would be "why is there so much negative space to the right of the subject". "Where am I supposed to put the text?". And he would be right. There is too much space to the right that does not benefit the subject. You can find your answer in the rule of thirds. Your subject is two bottles of beer. Put the exact center of your subject right on the exact right third vertical line and bingo....your your subject composition falls in perfect alignment to what the human eye expects.
I've had psychologists trying to explain to me why the rule of thirds is so magicle. I still don't get it. I do know that I don't even have to take off my shoes to count the number of times I have broken the rule to a positive result.
My last comment is compositional as well. More jungle! I might have tried (without blocking the labels in any way) to create more of an effect of that these bottles were an actual product of the plant. Like I could just go and pick one. Might be a nice effect.
NIce effect with the rain. The only thing is a dark background withbrown bottles doesn't let the product "pop" out at you. Comp is nice and allows for text. Seems a bit over saturated but bright colors do attract attention.
I would say that your idea was "All Wet," except for the fact that this is the most-professionally executed magazine ad that I have seen in this contest IMHO. Asahi really should get you "under contract!" Way to go!!!! :)
As several other nice shots here, this would fit straight into a magazine for an ad. The richochetting (?) drops are the dot over the i, whether intentional or not.
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