My first entry making use of my light tent, except I'm not sure you'd know it... =] This was lit by ambient light, and a surefire flashlight directly behind the bottle, pointed up.
This came out better than I'd hoped....
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Interesting use of lighting here. It would be nice if there was just a touch of fill flash to light up the label on the front of the bottle. Still very effective.
Great, great idea and execution. Excellent title and idea for a complete campaign. Would like a bit more light on the label for brand identification and a less centered comp to help with text placement. Still this is the type of professional quality I like to see come across my desk
Nice attempt (and exectution) for lighting effects, but they seem to actually hinder the viewer's perception of product name rather than help. Perhaps if the light on the Carlsberg was just below it or just above it would not wash out the name.
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