Now I think everyone misunderstood here: the first impression is of an opening of light at the end of the tunnel - the cliche is perhaps doubly apt because of the use of it photographically - and the alighting of the eye on the number causes a wonderful disorienting shift in perspective, and does indeed produce the more ironic effect in the title. Fun image.
this picture have that modern, futuristic feeling about. maybe it's the glossy glass, or the strong straight edgy lines, or maybe it's that number 30 on the bottom. The bluish tint on the glass also lend to the neon-like overall feeling. That's my impression looking at the photo, I'm not sure if that's the message you were trying to convey?
Oh, yes. It's everything except welcoming, isn't it? I deeply admire this sort of photograph; it's so much harder to find, capture and process than it looks. Architecture for masochists, maybe? Bravo. 9.