I wonder how many others will catch on the twist of having it stated as a positive "drink and drive" vs "Don't Drink and Drive"...
It then becomes "drink and drive and you get this"
Very nicely encapsulated and well presented with a strong urban PJ feel.
I feel that the B&W treatment is a good choice here, but I'm finding something about it a bit uncomfortable. Maybe it's the sharpness. Maybe it's the slight jaggies in the taxi... Have you tried using multiple step-downs for resize for web instead of one big jump? It's not always perfect, but it can sometimes help. There is of course an actual limit to certain things in 640x480...