This was done with a repating strobe and long exposure. I had different idea in mind for the actual sign, but they all involved a constant motion signal as opposed to the stop motion of these three.
This was tough to accomplish! The strobes wouldn't fire any slower than 1 per second, so I had to pose each sign 1 second apart. That's why it looks kind of stiff.
Thanx for the comments. I agree it is too dark.
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Nice idea well framed, but you missed the full tonal range! no brights, just dark to midtones, it's like signing with one hand! Come on, work that histogram.