Yup! Less fat but same great taste! Good lighting and simple affective composition. Amazing that we think that these are healthier... calories are calories :-D 8 -danny
You missed the ones I like - just the plain baked potato chips. :-) Good shot, good idea, though not really a standout. Technicals (DOF, focus, lighting, etc.) all look pretty good.
I think a better depiction would be a shot of the consumers who actually fall for it. "All the taste, fat free! Sure, it gives you the runs, but that's a small price to pay for being skinny!" ;)
I like the contrast between the bags and background, but I think the lighting is a little harsh. I'd suggest some sort of diffuser - even tissues can do the trick. Just don't set them too close to the light or you'll be taking some nice house fire shots.