The funny thing is, this actually makes sense if you see the intersection :)
I took note of this many months ago, and luckily I remembered it when this new challenge came around.
I adjusted the contrast, boosted the reds, cropped.
It looks like I chopped the background out, but alas, I didn't. I'd probably request a DQ investigation on this one myself by looking at the outcome :)
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The sign is nice and clear (also contradicting), but I want to see something more. A sign with a plain white background is just not interesting enough. If the background is just a plain street with a few cars on it wait until the sky is more interesting than overcast. A sunset in the background would improve this a lot. But it is a funny photo I guess some people just don't think about what they are doing when putting up these signs.