Natural lighting. Shot in RAW. USM, very slight levels adjustment, and NeatImage. Might have cloned a little to remove some minor reflections on the inside of the mug (I can't remember if it was this version or one I didn't submit).
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An interesting idea. Very nicely composed and executed. Focus seems a little off. Feels odd to have the shavings in focus but not the tip ot the pencil.
Points to you on originality! I could very well see this hanging on the wall in an architect's office:-) Instead of drawing design plans on a clean sheet of white paper it is the coffee cup the bears the "blueprint" of the design. Also when I gaze upon this photo I think of someone working either in the early morning hours or late night hours on a blueprint taking a few moments every so often to take a sip of hot coffee to keep themselves alert. Lighting is good, compostion is good, and concept is good. My only critique is that the choice of pencil could have been better and more sharper. By that I mean the shaved wood part leading up to the lead point should have been lighter because it blends in to much with the lead point. I see the person who is not in the shot being very meticulious, clean and sharp such that the lines drawn are very defined - so it should also be on the pencil (yeah, I know I am one for stickler details). Also, I would have liked the number of the Number 2 pencil to have been more visible and clearer to see. Aside from that this is a very good conceptual shot.