He's cute in an odd sort of way...kinda wants me want to take him home and feed him. :) Composed well, tones good, smoke or DOF softens focus but doesn't detract. Even though this is a 'created' personification rather than a found one (so many like theirs - well who knows) I think you have the idea of the challenge. 8 - good luck in the challenge!
Is this Joey, or did you borrow his fog machine? I'm not too fond of "figurines" challengewise, but I think this is creative enough that I gave it a 6. There are some DOF issues, which probably came from the limited light and the need to shoot fast enough to freeze the fog.