One of my ideas... I don't know if I should have focused on the cups in the background, or the drink in the foreground. I decided to go for the drink in the foreground because... well, it's a "beverage" competition, not a container competition.
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Unfortunately, my eyes keep moving to the white mug in the background and not on your intended cup in the foreground. A bit more of that mug and less of the other, and I would have scored this better.
(Lavazza! My favorite coffee..I'm drinking it now as a matter of fact.) Nice picture. Would have worked for either this challenge or the coffee house one.. I'm a huge fan of minimal DOF but here I would have like to see the whole front mug in focus.