Its almost an interesting photo, but it doesn't quite come off. Maybe you could have done more with playing the numbers off against their reflections. Also more depth of field might help.
I was very tempted to give you a 10 because this is a simply great shot. But I held back because I was unable to figure out how your interpretation of the color red went. Numbers? What about them?
I'm a sucker for numbers. I love how the tape seems like it's going to wrap around forever. It really starts to look like some turbulent liquid in the background.
I think this one is awesome. The color red to me represents life and this measuring tape looks like a time line. I imagine your picture to be some kind of mystical, life line. Hehe, no I'm not currently on drugs. I like your transition, its focused and legible in the front an as my eye goes back things fade out. Nice.