This evokes an idea for a whole commercial! (I know, I know.. we are not quite there yet).. but, imagine someone pondering what to hang on their wall at home or at the office. They walk away, and the wall morphs and extends it's hands to the computer, all the time the face of the wall looks around to be sure no one is looking, and types the address on the nearby computer. Quickly, the wall retracts, as the person comes back, and smiles and says "That's it! Glad I thought of it!" LOL
I know, I know, you must think I am nuts. But I had to type this out!
I like how your idea can evoke this kind of imagery, and how it is clean and simple.
Very cute saying but I think it would have been much better represented by having some kind of background other than white, prehaps a muted out photo to represent a print would have helped.
I like the slogan. I think there are too many different fonts used tho which makes it seem too busy. If you had done the URL in the same font as the slogan I think this would look better.