my goal is to comment on every photo in this challenge..heres urs..good luck..im sorry but this is not a very appealing photo for me personally. there seems to be too much red colorcast IMHO
Cool idea...perhaps a different crop honing in on the " S " ?...not sure...but I think what is distracting me most is the PINK cast of the light...it looks like that there is neon in that sign....maybe this is what you are trying to convey.