The M&Ms don't seem to be in very sharp focus. While the lace lends some texture to the image, I think that dry ice clouds curling around the base of the goblet might have made this feel less like a chocolate advertisement.
i want to like this picture, but the background shiny, metallic materials are just too busy. the chocolates are colorful, shiny, etc, and their impact is toned down, imho, by the bright background. Perhaps the use of something simples, monotonal, darker would have brought out more of the primary subject and cast a more dramatic effevt.
This is my second go-around =) - What a funny idea!!! Great job! I would have liked to have seen a little depth of field... where the background was not in such sharp focus. I think it would have make your picture a little stronger. But still, very good job =)