ok, i am voting this challenge in 2 passes. in this pass, you will get a partial comment and a score. then i will come back to comment again. if you have any problem whatsoever with this comment, pm me and let me know. otherwise, take it with a grain of salt...i'm not trying to be a know-it-all, i'm just explaining where i'm coming from in voting this challenge. and, if this comment is NOT helpful (of if you think i'm full of $#!+), don't mark it helpful.
billboards are a science unto themselves. a lot of research has gone into determining just how much information a person can digest and retain in specific time spans. they use this information to develop formulas for determining the number of words and letters to use on billboards, as well as their sizes. they also determine the size and number of visual elements to include.
the graphics/photograph on a billboard are designed to get the point across in a moment. on the road, a driver will have less time with a billboard than a voter will give your image. this is a key element in the challenge: composing a shot that will get its point across quickly and succintly. along those lines, a strong composition will probably have few details and make strong use of negative space.
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excellent work! you have certainly gotten your message across. i would definitely have reason to pause and consider this, even if blasting by 80 mph. i will be absolutely shocked not to find this on the front page! good luck!
it's a well done photo, but i only think i know what you're advertising, and it's unlikey i would ever pass by it at 9 o'clock. i may have had him frown.
photo wise - the edge of the face seems a bit weird. too pink, and kind of blown out. composition is good.
I think the photo itself is great. Your title isn't doing much for me though. I'd have made it a billboard ad for a children's hospital, or a daycare center... I'd find it a very convincing billboard for something like that.
So high score from me, but short of perfect. Hope that makes sense to you!