Apart from that prison-like, dull background, this is really impactful and would sell the zoo to me. Well composed and the space to the right would allow for text/logo very nicely.
Terrific photograph! Great composition and well executed. Title's no good for a billboard; too long. "Go Wild. Dallas Zoo." would do the trick nicely. But that's beside the point here; this is a very good billboard image. 9
ok, i am voting this challenge in 2 passes. in this pass, you will get a partial comment and a score. then i will come back to comment again. if you have any problem whatsoever with this comment, pm me and let me know. otherwise, take it with a grain of salt...i'm not trying to be a know-it-all, i'm just explaining where i'm coming from in voting this challenge. and, if this comment is NOT helpful (of if you think i'm full of $#!+), don't mark it helpful.
billboards are a science unto themselves. a lot of research has gone into determining just how much information a person can digest and retain in specific time spans. they use this information to develop formulas for determining the number of words and letters to use on billboards, as well as their sizes. they also determine the size and number of visual elements to include.
the graphics/photograph on a billboard are designed to get the point across in a moment. on the road, a driver will have less time with a billboard than a voter will give your image. this is a key element in the challenge: composing a shot that will get its point across quickly and succintly. along those lines, a strong composition will probably have few details and make strong use of negative space.
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great idea, and very nice capture! to work as a billboard, it needs to be a lot less centered, to leave ample space for your verbiage. love the colors. hope this does well for you. good luck!
My evaluation method of this challenge is as follows:
1. Did you catch my eye while I was driving by? Yes !
2. If I didn't catch the text while I was driving, did you intrigue me enough to look for this billboard again? Yes.
3. Did you sell your stuff to me? Yes.
4. Extra thoughts: Great photo, sells well. As an advertising it needs a little more edit on the background. (8)
I like the sharpness and color of teeth in this image. I know it was reccommended 2:1 ratio but I would have preffered you not go with 2:1 and move the mouth out of the middle a little. (cool rhyme!) A little more DOF would have been nice here too, but its not really a big deal considering that would have brought the rock in the background into sharper focus.
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