Since I had already taken an advertising slant for my "'Light' on White" challange, it seemed only nature to continue my campaign for the "Billboard" challenge. It seems ironic that voters will see the second shot first.
Shot RAW (adjusted)
Highlight/Shadow
Burned/Dodge the hell out of it
Cropped
Statistics
Place: 78 out of 148 Avg (all users): 5.3798 Avg (commenters): 5.5833 Avg (participants): 4.9886 Avg (non-participants): 5.6667 Views since voting: 951 Views during voting: 417 Votes: 208 Comments: 12 Favorites: 0
My evaluation method of this challenge is as follows:
1. Did you catch my eye while I was driving by? Yes
2. If I didn't catch the text while I was driving, did you intrigue me enough to look for this billboard again? No words needed
3. Did you sell your stuff to me? Yes
4. Extra thoughts: Many absolutes here today :-)
A product that sells itself easily. All you need is to keep the clean look, which I think you kept nicely.
I wish I could see the titles on the bottle better. Some contrast would not hurt here.
I am also bumping up for being validated! (7)
oouuu, i'm telling! you put TEXT on your entry. i'm deducting one point for each letter! you're just luck that your dimensions are the RECOMMENDED 640x320; otherwise i would deduct a point for each pixel off. so, let's see what you get: 10 - 12 = -2!
--- ok, following is two more comments, a general one, then a specific one ------
ok, i am voting this challenge in 2 passes. in this pass, you will get a partial comment and a score. then i will come back to comment again. if you have any problem whatsoever with this comment, pm me and let me know. otherwise, take it with a grain of salt...i'm not trying to be a know-it-all, i'm just explaining where i'm coming from in voting this challenge. and, if this comment is NOT helpful (of if you think i'm full of $#!+), don't mark it helpful.
billboards are a science unto themselves. a lot of research has gone into determining just how much information a person can digest and retain in specific time spans. they use this information to develop formulas for determining the number of words and letters to use on billboards, as well as their sizes. they also determine the size and number of visual elements to include.
the graphics/photograph on a billboard are designed to get the point across in a moment. on the road, a driver will have less time with a billboard than a voter will give your image. this is a key element in the challenge: composing a shot that will get its point across quickly and succintly. along those lines, a strong composition will probably have few details and make strong use of negative space.
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great billboard! not to keen about your choice of fonts, but that's nit-picking. i also think you know you could have saved yourself a lot of anguish by leaving out the text...the image by itself works perfectly. [as an aside, along the lines of 'billboard rules', they are typically laid out graphic on the left, text on the right.] hope you aren't getting beaten up too badly!
Good effort, but the text just seems out of place. Maybe a different arrangement or placement would have worked better.
As far as the bottle goes, the product name needs to stand out way more. Other than that, I like the high key background and simple composition.
I like your idea. Three things I see that could dramatically improve your image: 1). More DOF to make the text on your BG sharper 2). balance you composition by moving the bottle further from the text 3). a touch more contrast on the bottle so that the Absolut Vanilla is more visible.
I'm not sure if those white embossed letters would fly on a billboard. There's a good chance billboards would require higher contrast letters for easier reading at 55mph plus. Also, I could hardly read "absolut vanilla" on the bottle, maybe that should have been in the text...
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