It's a strong shot - but, despite having a vivid imagination, I can't read anything appropriate to sell with this shot - apart from a Raymond Weil wristwatch. If it had a pack shot of the watch in the corner, the title could have been "Make Every Second Count"...
Composition: 6, Because of the slant of the chains, I think I would like the silhouette placed on the right side just a little more
Technical: 6
Appeal: 6
Challenge: 8, Great message
Overall Calculated Average Score: 7
My evaluation method of this challenge is as follows:
1. Did you catch my eye while I was driving by? Yes.
2. If I didn't catch the text while I was driving, did you intrigue me enough to look for this billboard again? Yes.
3. Did you sell your stuff to me? Oh yes!
4. Extra thoughts: Unique, beautiful, simple and elegant. I love it.
10 at first pass, and nothing less on the second.
ok, i am voting this challenge in 2 passes. in this pass, you will get a partial comment and a score. then i will come back to comment again. if you have any problem whatsoever with this comment, pm me and let me know. otherwise, take it with a grain of salt...i'm not trying to be a know-it-all, i'm just explaining where i'm coming from in voting this challenge. and, if this comment is NOT helpful (of if you think i'm full of $#!+), don't mark it helpful.
billboards are a science unto themselves. a lot of research has gone into determining just how much information a person can digest and retain in specific time spans. they use this information to develop formulas for determining the number of words and letters to use on billboards, as well as their sizes. they also determine the size and number of visual elements to include.
the graphics/photograph on a billboard are designed to get the point across in a moment. on the road, a driver will have less time with a billboard than a voter will give your image. this is a key element in the challenge: composing a shot that will get its point across quickly and succintly. along those lines, a strong composition will probably have few details and make strong use of negative space.
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i imagine some will have problems relating this image and the title to a promoting something specific, but all the same, i love it! i have seen this type of idea for promoting lots of things, and hope that not being tied to something specific doesn't hold you back your scores. good luck!
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