ok, i am voting this challenge in 2 passes. in this pass, you will get a partial comment and a score. then i will come back to comment again. if you have any problem whatsoever with this comment, pm me and let me know. otherwise, take it with a grain of salt...i'm not trying to be a know-it-all, i'm just explaining where i'm coming from in voting this challenge. and, if this comment is NOT helpful (of if you think i'm full of $#!+), don't mark it helpful.
billboards are a science unto themselves. a lot of research has gone into determining just how much information a person can digest and retain in specific time spans. they use this information to develop formulas for determining the number of words and letters to use on billboards, as well as their sizes. they also determine the size and number of visual elements to include.
the graphics/photograph on a billboard are designed to get the point across in a moment. on the road, a driver will have less time with a billboard than a voter will give your image. this is a key element in the challenge: composing a shot that will get its point across quickly and succintly. along those lines, a strong composition will probably have few details and make strong use of negative space.
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excellent idea for a billboard, and a most worthy cause (all four of our pets were rescued). the lighting is a bit harsh at this time of day, but fortunately, you don't have any competing distracting elements, so the message still comes across. the composition is perfect for a billboard. good luck!
My evaluation method of this challenge is as follows:
1. Did you catch my eye while I was driving by? Yes
2. If I didn't catch the text while I was driving, did you intrigue me enough to look for this billboard again? Yes
3. Did you sell your stuff to me? No
4. Extra thoughts: I have no idea what RSPCA is, so I'll guess it is some kind of animals shelter. Assuming that, I have a question:
If this shelter have such a lovely green park for the dogs to wonder around, why do they need my help? They have it all! Places who have those tiny cages need my help.
This is just a nice picture of a cute dog. Nothing more then that.
As a billboard I don't think it praises what it's want to sell correctly. (6)
Nice and simple, but there is no real pop. Another thing to consider is that the RSPCA is not exactly an organization that I think everyone would know about simply by it's acronym. Put the two together and it comes out kinda confusing and (IMHO) not terribly effective.
TC
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