I poured all my coffee beans onto an old chess table and put a cup of coffee on it. I felt like it needed a little something to make it "billboardy", so I put a drink me sign on it. I filtered with neatimage, then in photoshop I used autolevels, and autocontrast, then I did some selective dodging and burning to highlight the coffee cup in the middle and to give the background a bit of a glow around the cup. I cropped it a bit to give it more of a billboard shape.
Statistics
Place: 96 out of 148 Avg (all users): 5.2336 Avg (commenters): 4.8000 Avg (participants): 4.8652 Avg (non-participants): 5.4960 Views since voting: 907 Views during voting: 325 Votes: 214 Comments: 7 Favorites: 0
ok, i am voting this challenge in 2 passes. in this pass, you will get a partial comment and a score. then i will come back to comment again. if you have any problem whatsoever with this comment, pm me and let me know. otherwise, take it with a grain of salt...i'm not trying to be a know-it-all, i'm just explaining where i'm coming from in voting this challenge. and, if this comment is NOT helpful (of if you think i'm full of $#!+), don't mark it helpful.
billboards are a science unto themselves. a lot of research has gone into determining just how much information a person can digest and retain in specific time spans. they use this information to develop formulas for determining the number of words and letters to use on billboards, as well as their sizes. they also determine the size and number of visual elements to include.
the graphics/photograph on a billboard are designed to get the point across in a moment. on the road, a driver will have less time with a billboard than a voter will give your image. this is a key element in the challenge: composing a shot that will get its point across quickly and succintly. along those lines, a strong composition will probably have few details and make strong use of negative space.
It would have been more efficient to have placed the cup and the coffee beans on the all-white tablecloth (or at least uniform color). This table you selected is too busy and it takes away from otherwise potentially high score photo.